B2B
BUSINESS TO BUSINESS
Authority content, trade presence and pipeline strategy.
Who this covers
- Brands selling to businesses
- Authority content, LinkedIn, trade events
- Exhibition & expo management
- Lead generation & pipeline strategy
How the VI disciplines apply
Tell us where
the brand hurts.
Describe the brand, choose the discipline, and the studio replies within four working hours with a considered read — not a canned pitch.
Thinking behind
the work.
Why most ad spend is wasted the same way
No retargeting architecture, no testing discipline, no read on what’s working — the three failures behind almost every underperforming campaign, and the full-funnel structure that prevents them from day one.
Read the thinking →
The coherence problem: six agencies, six directions
Most brands don’t have a marketing problem. What one roof actually changes about how a brand shows up — and why it compounds.
Read the thinking →
Posting because it’s Tuesday is not a strategy
Content without a plan becomes guesswork. How a calendar mapped by type and objective gives every post a job to do.
Read the thinking →
One shoot day, engineered to feed a quarter
Nothing is shot without a strategic brief. How pre-production discipline turns a single production day into months of content.
Read the thinking →
A launch only happens once
Most of an event’s audience was never in the room. Designing the media-ready moment — and the amplification — before the doors open.
Read the thinking →