Every work card links to a dedicated project page built on this structure: the brief, the thinking, the execution, the outcome.
What the partner needed — the business situation, the constraint, and the goal in their words.
The strategy behind the work. Positioning decisions, audience logic, and why this direction over the alternatives.
Work visuals and deliverables — a tall primary card and stacked secondary cards. Film work runs full grid width.
Results with narrative context — numbers anchored to what they meant for the business, never vanity metrics.